Generative AI Is Coming for Video Games. Here's How It Could Change Gaming

Generative AI is making its mark on the video game industry, sparking a mix of enthusiasm and concern among developers. While the technology offers potential for innovation, such as dynamically responding characters and AI-assisted game design, there is also apprehension about its impact on jobs and the quality of game development. The Game Developers Conference highlighted both the possibilities and the challenges, with companies like Nvidia and Ubisoft showcasing early applications, but overall integration into gaming remains cautious and experimental.