'Google Cast' is replacing the 'Chromecast built-in' brand
Is Google's Rebrand to 'Google Cast' Just a Name Game?
At the I/O 2024 event, Google announced the rebranding of "Chromecast built-in" to "Google Cast," reverting a change made in 2016. This update aligns with the introduction of Google Cast in Android Automotive and on various devices like LG’s 2024 webOS-powered TVs. The rebranding aims to enhance the visibility of the Google name, though it will not affect the casting functionality for end users.
Why was the "Google Cast" brand initially phased out in favor of "Chromecast built-in" at the end of 2016?
The "Google Cast" brand was initially phased out in favor of "Chromecast built-in" at the end of 2016 primarily due to the increasing consumer recognition and familiarity with the Chromecast brand2. The Chromecast dongles had become popular and well-known for their affordability and functionality in streaming media. This branding change was seen as a strategic move to leverage the established Chromecast name, thereby simplifying consumer understanding and enhancing the appeal of other products using the same technology by associating them directly with the popular Chromecast brand. This shift aimed to make it clearer to consumers what capabilities were built into their devices, aligning product identity more closely with the well-recognized Chromecast label1.
What was the original name of the "Chromecast built-in" before it was rebranded to "Google Cast" at I/O 2024?
The original name of "Chromecast built-in" before it was rebranded to "Google Cast" at I/O 2024 was "Google Cast." This is because the name was initially changed from "Google Cast" to "Chromecast built-in" at the end of 2016.