Google I/O 2024 is the company's last shot to dominate mobile AI

Google I/O 2024 is set to be a pivotal event for Google as it aims to sharpen its mobile AI strategy, potentially for the last time in a direct competition with Apple. The conference will focus on AI enhancements and feature the launch of the budget-friendly Pixel 8a and improvements to Wear OS. Meanwhile, Apple is gearing up for its own AI advancements at WWDC 2024, presenting a significant challenge to Google's AI endeavors.

Google's current mobile AI offerings, including those in the Pixel 8 Pro, largely depend on cloud processing, with only a few features like Summarize in Recorder and Smart Reply in Gboard operating on-device. This reliance on cloud services contrasts with Apple's approach, which utilizes on-device processing via its Neural Engines for enhanced privacy and speed. This distinction sets the stage for a crucial showdown in mobile AI capabilities between the two tech giants.