
Google has mandated AI app developers to prevent generating restricted content through their apps on Google Play. This includes, but is not limited to, sexual content, violence, and other prohibited content. Developers must ensure their AI tools and models rigorously test to respect user safety and privacy. Additionally, apps promoting inappropriate use cases, such as undressing people or creating nonconsensual nude images, may be banned from Google Play, regardless of whether the app is capable of doing so or not.

If AI apps on Google Play have marketing materials that promote inappropriate use cases, such as undressing people or creating nonconsensual nude images, they may be banned from the Google Play store5. This is because Google is cracking down on apps that promote inappropriate use cases, even if the app itself is not capable of performing those actions. It is important for developers to ensure that their advertising does not violate Google Play's rules and policies to avoid potential consequences.

Google's AI-Generated Content Policy plays a significant role in the approval process for apps on Google Play. The policy requires developers to ensure that their AI-generated content adheres to specific guidelines to be approved for distribution on the platform. Here's how the policy impacts the app approval process:
Prevention of Restricted Content Generation: Apps utilizing AI features must prevent the generation of restricted content, including sexual content, violence, and other types of prohibited content12. This requirement is critical to maintain a safe and user-friendly environment on Google Play.
User Flagging Mechanism: Developers must provide a way for users to flag offensive or inappropriate content within their apps. This requirement ensures that users have a means to report problematic content, and it allows developers to address any issues promptly.
Rigorous Testing: Google mandates that developers rigorously test their AI tools and models to ensure they respect user safety and privacy. This requirement helps maintain a high standard for AI-generated content and minimizes the risk of harmful content or practices.
Compliance with App Promotion Requirements: Developers cannot advertise that their app breaks any of Google Play's rules. If an app promotes an inappropriate use case, it could be removed from the app store.
Safeguarding Against Harmful Content Manipulation: Developers are responsible for protecting their apps against prompts that could manipulate AI features to create offensive or harmful content. This requirement ensures that AI apps do not facilitate the creation of inappropriate or harmful content by users.
By enforcing these guidelines, Google aims to maintain a high standard for AI-generated content on its platform and protect users from inappropriate or harmful content. Developers must ensure their apps comply with these policies to be approved for distribution on Google Play.