Google takes on virtual desktops with acquisition of app-streamer Cameyo
In what ways is Google's Chromebook business positioned within the enterprise market, and how might this acquisition affect that positioning?
Google's Chromebook business has primarily been positioned in the education and consumer markets, but the company is looking to expand its presence in the enterprise market. The acquisition of Cameyo, an app-streamer, could enhance Google's offerings for enterprise customers by making it easier to stream legacy apps on Chromebooks. This could help Google better compete with virtual desktop infrastructure (VDI) incumbents like Citrix and VMware.
By integrating Cameyo's technology into ChromeOS, Google aims to deliver a more streamlined experience for virtualized applications. This could appeal to organizations looking for alternatives to traditional VDI solutions, especially in light of recent changes to Citrix's licensing and the uncertainty surrounding VMware's future under its new owner, private equity firm KKR.
In summary, the acquisition of Cameyo could strengthen Google's position in the enterprise market by providing a more comprehensive solution for accessing legacy apps on Chromebooks, thus making the platform more attractive to enterprise customers.
What is the primary goal Google aims to achieve with the acquisition of Cameyo?
The primary goal Google aims to achieve with the acquisition of Cameyo is to enhance ChromeOS by making it easier to manage and access legacy applications through the cloud, moving away from traditional desktop-based environments. This will allow ChromeOS users greater access to Windows apps "without the hassle of complex installations or updates." By integrating Cameyo's Virtual App Delivery (VAD) technology, Google hopes to make ChromeOS a frontrunner in the transition towards web-based computing, simplifying the delivery of legacy software to any device and reducing the need for complex infrastructure and specialized IT skills.
How does Cameyo's technology complement Google's existing services?
Cameyo's technology complements Google's existing services by enabling the delivery of legacy applications to any device, including Chromebooks, without the need for complex virtual desktop infrastructure (VDI) solutions4. This simplifies application management and enhances security, allowing IT teams to focus on strategic initiatives and improve the end-user experience. The integration of Cameyo's technology with ChromeOS has proven instrumental in helping organizations modernize their application infrastructure while maintaining access to critical legacy software3.
By combining the power of ChromeOS with Cameyo's innovative virtual application delivery technology, Google is empowering businesses to modernize their IT infrastructure while preserving their investments in existing software. This provides a "best of both worlds" scenario, helping companies take steps toward modernization at the rate that works best for them.
Cameyo's Virtual App Delivery (VAD) platform distributes and runs applications from a Windows or Linux host server, either fully-hosted by Cameyo on Google Cloud or self-hosted by the company in the cloud or on-premise45. Users can run and interact with these applications in real-time without installing them on their machine; the experience is fully virtualized5.
The integration of Cameyo's technology with ChromeOS offers several benefits, including:
- Simplified application deployment: Virtualized applications can be quickly and easily deployed across an organization, regardless of device or location.
- Enhanced security: Both ChromeOS and Cameyo prioritize security, providing robust protection for sensitive data and systems.
- Improved productivity: Employees can seamlessly access the applications they need, without compatibility issues or the need to navigate virtual desktops.
- Reduced IT costs: Streamlining application management and reducing infrastructure requirements translates to significant cost savings.
In summary, Cameyo's technology allows Google to provide a more comprehensive solution for businesses relying on both legacy and web-based applications, making it easier for them to adopt and utilize ChromeOS devices.