Google Wants To Start Tracking 300 Million iPhone Users Within 5 Years
What impact could Google's search revenue face without the Safari deal?
Google's search revenue could face a significant impact without the Safari deal, as it pays Apple billions for the default search spot on Safari. Losing this deal may result in a loss of 70% of the revenue it currently takes from iPhone search. This could force Google to change its approach and quickly replace the lost revenue.
What percentage of iPhone users currently prefer Chrome over Safari?
Around 30% of iPhone users currently prefer Chrome over Safari. This is a significant issue for Google, as they aim to increase the share of iPhone searches using their own apps.
How does Safari's privacy protection compare to Chrome's?
Safari's privacy protection is generally considered to be better than Chrome's. Safari focuses on preventing cross-site tracking and fingerprinting, and it offers features like Intelligent Tracking Prevention and built-in support for encrypting your browsing history. On the other hand, Chrome's privacy settings are more customizable, but its default settings may not be as private. Additionally, Chrome is developed by Google, a company known for collecting user data for advertising purposes, which may be a concern for privacy-conscious users.