
Before receiving the loan from Haliey Welch, Jason Poteete, the founder of Fathead Threads, faced financial difficulties due to the majority of the $190,000 in "Hawk Tuah" merchandise sales being locked up in a PayPal account. He was unable to access the funds, as PayPal suspected him of running a fraudulent business. Consequently, he couldn't fulfill outstanding orders and sought help from family members and banks. The situation caused him significant stress and anxiety.

Haliey Welch, also known as the "Hawk Tuah" girl, is a 21-year-old woman from Belfast, Tennessee who gained viral fame after a video of her sharing a risqué joke on the streets of Nashville was posted on YouTube. Since then, she has attracted millions of views, appeared on stage with country music star Zach Bryan, and hung out with Shaquille O'Neal. She has also launched a line of merchandise based on her viral moment and is now exploring opportunities in comedy and philanthropy.