iOS 18, announced during WWDC 2024, introduced several new features and improvements to the iPhone experience. Some of the key updates include:
Customization options: Users can now arrange apps and widgets in any open space on the Home Screen and customize buttons at the bottom of the Lock Screen.
Photos app redesign: The Photos app has been redesigned with a single view that combines the photo grid and library, making it easier to navigate and find favorite photos3.
Mail app improvements: The Mail app now categorizes emails using on-device intelligence, making it easier to manage your inbox.
Messages via satellite: Users can now send messages via satellite when a cellular or Wi-Fi connection isn't available. This feature is available on iPhone 14 and later models.
Apple Intelligence integration: Apple's AI system, Apple Intelligence, is deeply integrated into iOS 18, offering features like personalized writing tools, image generation, and improved Siri capabilities5.
Lock and hide apps: Users can now lock and hide apps, providing an extra layer of privacy and security.
Game Mode: This new mode enhances the gaming experience by minimizing background activity and making wireless accessories like AirPods and game controllers more responsive.
Apple Pay enhancements: Users can now redeem rewards and access installments from eligible credit or debit cards using Apple Pay.
Health app updates: The Health app now offers improved data tracking and insights during pregnancy, as well as emergency SOS live video for sharing context with emergency dispatchers.
Home app improvements: The Home app introduces guest access, allowing users to grant access to select smart home accessories and set schedules for when guests can access them.
These updates aim to make the iPhone more personal, capable, and intelligent, enhancing user experience and offering improved privacy and security features.
Apple introduced several new tools and APIs for developers to increase app revenues and promote their apps during the WWDC 2024 keynote1. Some of these include:
Win-back offers: Apple will let developers reach out to customers who have subscribed to the app in the past to win them back with new offers1. Developers can configure which customers they want to reach out to, and based on that, Apple surfaces win-back offers in the App Store.
Improved search suggestions: Apple is adding Focus State to the App Store later this year for improved search. This includes surfacing recent searches and suggesting personalized recommendations of search terms.
Commerce APIs: Apple will introduce a new kind of in-app purchase later this year with the release of new APIs for "complex monetization" use cases. This will help developers with content creator apps, apps with large catalogs of content, and digital content that spans across different apps managed by one developer.
Notify Apple's App Store editorial team: Developers can now notify Apple's App Store editorial team when they are launching a new app or update and get a chance to be featured on different pages2.
Define criteria for TestFlight users: Apple will now allow developers to define the criteria for the type of users who can join their TestFlight to try out their apps.
Generate one-time or custom-use codes: Apple will allow developers to generate one-time or custom-use codes to attract users to their macOS apps.
Link custom product pages: Developers can now link their custom product pages on the App Store in Apple Search Ads2.
These tools and APIs aim to help developers create more engaging app experiences, make it even easier to build high-quality apps, and ultimately increase their app revenues4.
The new Spotlight Search enhancement in iOS 18 improves the user's ability to discover content by incorporating AI-powered semantic search capabilities. This allows users to search for content in apps using search terms that are similar in meaning, rather than relying on exact keyword matches. As a result, users can expect smarter and more contextually relevant search results, making it easier for them to find the information they need quickly and efficiently6. The enhanced Spotlight Search will also work across various apps like Contacts and Calendar to generate responses, further streamlining the user experience3.