
Apple's collaboration with AI partners beyond OpenAI signifies the company's strategy to diversify its AI capabilities and explore different models to enhance its products and services. In a post-keynote event, Apple SVP Craig Federighi confirmed that the company would work with other third-party models, with Google's Gemini model being highlighted as the first example3. This approach allows Apple to tap into various AI technologies and leverage them to improve user experiences across its devices. By partnering with multiple AI providers, Apple can potentially combine the strengths of different models to create more comprehensive and efficient AI-powered features for its users.

Apple Intelligence, introduced at WWDC 2024, is a personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver incredibly useful and relevant intelligence5. The main features of Apple Intelligence include:
These features, along with many others, make Apple Intelligence a significant leap forward in personalized AI for Apple devices.

iOS 18, announced at WWDC 2024, comes with a range of new features and improvements. Here are some of the key changes users can expect:
Apple Intelligence: This new AI system will be incorporated into iOS 18, offering features like new writing tools to help with email and message composition, original emoji and image creation, and more.
Home Screen Revamp: Users will have more control over the arrangement of app icons on the home screen, with the ability to place icons anywhere and create blank spaces, rows, and columns between apps.
App Icon Colors: Users will be able to change the colors of app icons, allowing for more personalization.
Messages Upgrades: The Messages app will support RCS (Rich Communication Service), offering features like end-to-end encryption, better media sharing, and proper group chats.
Siri Enhancements: Siri will benefit from AI improvements, becoming more conversational and better at understanding context.
New Calculator App: The Calculator app will be available on iPads for the first time, and will include a new feature called Math Notes, which allows users to write out math equations with the Apple Pencil, and the app will solve many of them instantly.
Control Center Redesign: The Control Center will have an updated design with improved customization options.
Privacy Features: Users will be able to lock and hide apps for added privacy.
Photos App: The Photos app will feature AI-powered photo retouching and a redesigned interface.
Notes App: The Notes app will get a feature called Smart Script, which will make users' handwriting more legible automatically.
These updates showcase Apple's commitment to enhancing user experience, offering more customization options, and integrating AI technology into their devices.