iOS 18, announced during WWDC 2024, introduces several key features that enhance customization, communication, and organization on iPhones. Some of the main features include:
Home Screen Customization: Users can now arrange apps and widgets in any open space on the Home Screen, allowing for more personalization and flexibility5.
Lock Screen Customization: Controls at the bottom of the Lock Screen can be customized, enabling quick access to frequently used functions5.
App Locking and Hiding: To enhance privacy, apps can be locked, requiring Face ID or passcode authentication for access. Users can also hide apps, making them disappear from the home screen to a hidden part of the app library5.
iMessage Upgrades: The Messages app supports Rich Communication Services (RCS) and scheduling texts. It also includes new text effects, the ability to customize formatting, and the option to react to messages with different colors and emojis.
Mail App Categorization: The Mail app will automatically categorize emails, making it easier for users to manage their inbox5.
Siri Enhancements: Siri can now handle stumbles in speech and better understand context. Users can also type to Siri, and it can answer questions, including questions about using Apple devices.
Apple Intelligence: Apple's AI push is integrated into iOS 18, bringing improvements to Siri, the ability to create new images called Genmojis, and new writing tools and capabilities.
Safari Upgrades: Safari includes key information about webpages and offers an even easier way to discover information using machine learning.
Tap to Cash: Users can send and receive Apple Cash by simply holding two iPhone devices together, making transactions more convenient and secure.
Photos App Redesign: The Photos app has been redesigned with a single view and new collections, making it easier to find and organize photos.
These features, among others, aim to make the iPhone experience more personal, capable, and intelligent than ever before.
"Sherlocking" is a term used to describe when Apple introduces a feature in its operating system that is similar to or directly competes with an existing third-party app. This practice can potentially hurt the developers of those third-party apps, as users may no longer feel the need to download or pay for those apps when a similar feature is available by default in the operating system.
At WWDC 2024, several apps and functionalities were affected by Apple's "Sherlocking":
These are just a few examples of how Apple's new features and functionalities introduced at WWDC 2024 could impact third-party app developers.
The new Spotlight Search enhancement in iOS 18 significantly improves the user's ability to discover content within apps by incorporating semantic search capabilities. This means that users can now search for content in apps using search terms that are similar in meaning, rather than having to use exact matches. This update makes Spotlight Search more intuitive and user-friendly, as it can now understand and interpret natural language queries. As a result, users can discover relevant content more easily and efficiently, leading to a more seamless and enjoyable user experience.