Hooters closed dozens of locations across the U.S. due to "pressure from current market conditions," which likely refers to factors such as rising food and labor costs, economic uncertainty, and increased competition in the casual dining sector1. The company stated that it made the difficult decision to close underperforming stores, but the brand remains resilient and relevant, continuing to open new locations both domestically and internationally.
Hooters remains optimistic about the future of its brand despite the closures, stating that the 41-year-old brand "remains highly resilient and relevant1." The company plans to continue serving guests at home, on the go, and at its restaurants in the U.S. and around the globe. Hooters also highlights its new lineup of frozen food sold at grocery stores and new restaurant openings overseas as signs of growth and adaptation to current market conditions1.
Texas experienced the most Hooters store closings, with 16 locations being closed2. This is a significant number compared to other states, which mostly had only a handful of closures each. The closures were attributed to "pressure from current market conditions" and affected 14 states in total.