David Ginsberg's proposal to Mark Zuckerberg focused on researching and reducing loneliness and compulsive use on Instagram and Facebook, particularly concerning problematic use, addiction, and teens. He requested 24 engineers, researchers, and staff for the project.
Susan Li cited staffing constraints as the reason for not funding the project proposed by David Ginsberg to research and reduce loneliness and compulsive use on Instagram and Facebook.
David Ginsberg sent the proposal email to Mark Zuckerberg in April 2019.