
The average cost of a regular coffee in the U.S. is $3.08, according to digital payments processor Toast. However, prices can vary depending on the location and type of establishment where the coffee is purchased.

On average, U.S. consumers pay about $2.06 more for a cup of cold brew ($5.14) than for a cup of regular coffee ($3.08). This price difference can be attributed to the different brewing methods and the higher amount of coffee used in making cold brew.

35% of coffee orders at cafes and restaurants are cold, reflecting a 7 percentage point increase since 2017, according to food and beverage analyst Darren Seifer from research firm Circana. This trend towards cold coffee beverages has led to growing demand for espresso-based and cold coffee options, both in cafes and for at-home brewing2.