Inside Starbucks' plans to improve stores for customers and baristas
When will the Siren Craft System be deployed across North America?
The Siren Craft System will be deployed across North America by the end of July1. Starbucks has already implemented the system in more than 10% of its 10,000 stores, which includes changing the production order for hot and cold drinks. The system aims to make baristas' jobs easier and speed up service times for customers.
What is the Siren Craft System at Starbucks?
The Siren Craft System is a series of processes implemented by Starbucks to make baristas' jobs easier and speed up service times for customers. It includes changes in how orders are processed and made, such as altering the production order for hot and cold drinks, and adding a "play caller" role to handle logjams in cafes. The system aims to reduce bottlenecks, improve wait times, and increase customer satisfaction.
How does the Siren Craft System improve throughput?
The Siren Craft System improves throughput by optimizing order processing and making changes in how drinks are prepared. It includes changing the production order for hot and cold drinks, adding a "play caller" role to handle logjams, and giving baristas more control over the Digital Production Manager. This reduces wait times and increases the number of customers served at peak times.