Instagram now lets you post a secret Story that viewers can uncover with a DM

Instagram has introduced a new "Reveal" feature for Stories, allowing users to post hidden content that can be unlocked through a direct message (DM). This feature aims to increase engagement, particularly for creators, by prompting interactions through DMs without needing approval for each message. Additionally, Instagram has launched other interactive stickers like "Add Yours Music" and "Frames," enhancing the storytelling experience with music sharing and nostalgic throwback posts. These updates align with Instagram's recent changes to promote original content from smaller creators over reposts.