Meta's stated goal for improving AI products is to develop the most popular and advanced AI products and services, aiming for general intelligence that can assist users, creators, and businesses in various tasks5. Mark Zuckerberg emphasizes the importance of collaboration and open-source models to responsibly advance AI technology.
The 'Made with AI' tag was incorrectly applied to images due to the metadata tools like Adobe Photoshop that apply metadata to images and how platforms like Meta interpret that metadata5. The issue arose after Meta expanded its policies around labeling AI content, causing real-life pictures posted on platforms like Instagram, Facebook, and Threads to be tagged "Made with AI" even when they were not generated by AI.
Meta renamed the 'Made with AI' label to 'AI info' across its apps, after users and photographers complained about the incorrect application of the label to non-AI generated photos. The new label aims to better represent that the content may simply be modified using AI tools rather than being entirely AI-generated.