Instagram testing controversial unskippable ads in its app
Has Meta confirmed whether the ad break tests are being conducted globally?
Meta has not confirmed whether the ad break tests are being conducted globally. The company declined to provide specific details about the scope of the testing, but it did confirm that it is always testing formats that can drive value for advertisers.
What new advertising method is Instagram testing that users cannot skip?
Instagram is testing a new advertising method called "ad breaks" that cannot be skipped by users. These ad breaks appear while navigating through the app and require users to watch them for a few seconds before they can continue scrolling through their feed. This new method is more intrusive and makes the platform more similar to YouTube, which also shows unskippable ads to free users.
How long do these new "ad breaks" last on Instagram?
The new "ad breaks" on Instagram last a few seconds and are unskippable. Users have to watch the entire ad before they can continue browsing the app.