
Intel's strategy in China reflects its global market ambitions and compliance with international laws by carefully navigating the complexities of the US-China trade relationship and focusing on building products that adhere to the laws of both countries. Intel sees China as a significant market for its chips, especially in emerging sectors such as 5G and electric vehicles45. Despite the ongoing US-China tech war and sanctions, Intel remains committed to the Chinese market and is ramping up efforts to secure its business and boost confidence in the world's second-largest economy.
Intel's CEO, Pat Gelsinger, has made multiple trips to China in recent months to meet with local government officials and business leaders, emphasizing the importance of the Chinese market for the company. Intel is also actively investing in research and development in China, as well as collaborating with local companies and organizations to support the growth of the semiconductor industry in the country.
At the same time, Intel is committed to complying with international laws and regulations, particularly those related to export controls and sanctions. The company is focused on building products that are not only competitive in the Chinese market but also adhere to the laws and regulations imposed by both the US and Chinese governments. This approach allows Intel to maintain its strong presence in the Chinese market while also upholding its legal and ethical responsibilities as a global company.

Losing the title of the world's largest chipmaker to Samsung in 2017 had a significant impact on Intel's business strategy. It served as a wake-up call for the company, which had been facing challenges in terms of process technology and competitiveness. As a result, Intel made it a priority to regain its leadership position in the industry.
Under the leadership of CEO Pat Gelsinger, Intel has been focusing on improving its foundry business and advancing its semiconductor manufacturing and research and development. The company has also been investing in the development of new processors, such as the Xeon 6, to enhance its competitiveness in the market.
Furthermore, Intel has been seeking to catch up with its competitors, Nvidia and AMD, in the AI chip market. The company has been working on developing AI chips and wants to leverage its U.S. factories to build chips for other companies as well.
In addition to these efforts, Intel has been focusing on navigating the complex geopolitical landscape, particularly in relation to China, which is a significant market for the company. Gelsinger has emphasized the importance of building products that are compelling while also ensuring compliance with the laws of both countries.
Overall, losing the title of the world's largest chipmaker to Samsung in 2017 served as a catalyst for Intel to reassess its business strategy and make necessary changes to regain its competitive edge in the industry.

At the Computex tech conference in Taipei, Intel CEO Pat Gelsinger outlined several specific goals for the company:
Regain leadership in the chipmaking industry: Gelsinger stated that Intel wants to reclaim its position as the world's leading chipmaker, after being overtaken by rivals TSMC and Samsung in recent years.
Build chips for other companies: Gelsinger emphasized Intel's desire to manufacture chips for other companies, including AI chips, leveraging their U.S. factories.
Boost the struggling foundry business: Intel seeks to improve its foundry business, which posted a wider operating loss of $7 billion in 2023 compared to the prior year.
Get back to leadership in chip manufacturing: Gelsinger acknowledged the need to regain leadership in chip manufacturing technology to become more competitive and improve profitability.
Catch up with Nvidia and AMD in the AI market: Intel aims to become more competitive in the AI chip market, where Nvidia and AMD have been leading players.
Unveil new products: During the Computex conference, Gelsinger unveiled the new Xeon 6 processor for data centers, which offers improved performance and power efficiency compared to its predecessor. The company is also preparing several other AI-enhanced products for client and datacenter computers, set to be released in 2024-2025.