John Krasinski & Ryan Reynolds’ ‘IF’ To Give More Lift To Summer Box Office With $40M Opening – Preview
Can 'IF' Outshine 'Planet of the Apes' This Summer?
Paramount is set to boost the summer box office with the release of "IF," directed by John Krasinski and starring Ryan Reynolds. The family movie, aiming for a $40M opening, debuts in over 4,000 theaters, including premium large format screens. "IF" features a story about a girl who can see imaginary friends and embarks on a magical adventure. The film has already garnered $4M from initial releases in France and Belgium.
The summer box office continues to be competitive with other major releases. "Kingdom of the Planet of the Apes" has achieved a $62.8M running total, while Lionsgate's horror reboot "The Strangers – Chapter 1" is expected to open between $7M-$9M. Additionally, the Amy Winehouse biopic "Back to Black" is projected to earn $4M-$6M in its opening weekend, despite poor reviews. These films are part of a diverse offering aiming to attract broad audiences during the summer season.