
Zillow provides several tips to help users identify and avoid scams on its platform. Some of the advice includes:
Be cautious of low prices: If a property's rent or sale price seems too low for the neighborhood or property shown in the listing, it could be a red flag. Scammers often advertise deals that seem like amazing opportunities and may rush renters or buyers to act quickly.
Avoid wiring funds: Zillow warns users not to wire funds to anyone they haven't met personally, as most scams involve a request to wire money. Scammers create convincing reasons why they need to deal remotely.
Check the listing's legitimacy: Users should verify that the listing is legitimate, either by contacting the selling or renting agent directly or by checking the property's ownership and licensing information.
Verify the agent's identity: Users should verify the selling or renting agent's identity to ensure they are dealing with a legitimate representative.
Be cautious of sob stories: Messages involving stories of family or financial issues are usually signs of fraud.
Watch for typos and grammatical errors: Emails filled with spelling and grammatical errors are usually a sign of fraud.
Visit the property in person: Zillow advises users to always visit a property in person before making any commitments or exchanging money.
Use trusted methods for exchanging money: When it comes to exchanging money, users should only use well-known, trusted methods to avoid falling victim to scams.
By following this advice, users can better protect themselves from scams when using Zillow or any other property platform.

Jamey and Lauren Bertram took several steps to address the fraudulent listing of their home on Zillow:
Throughout this process, the Bertrams dealt with people knocking on their door to see the house and had to navigate the situation without much assistance from the platform on which the scam was carried out.

In the fake listing, the scammers justified the unusually low price of the Bertram's home by claiming that the owners were extremely wealthy and owned multiple properties across the United States. They stated that once a year, they sell one or a few of their homes to first-time buyers for under $25,000 as a way to bless a family or individual in need and as a tax write-off for themselves. This explanation was designed to make the significantly reduced price seem plausible and attractive to potential buyers.