

At a recent corporate strategy meeting, Sony outlined its future plans, highlighted by insights from PlayStation Productions boss Asad Qizilbash. Qizilbash predicted a future where gaming becomes highly personalized through AI and technology, enhancing emotional engagement through storytelling and character expression.
Qizilbash emphasized the shift in focus from graphics to immersive narratives and the integration of gaming with film and TV. He believes advancements in technology will democratize storytelling, with gaming engines like Unreal facilitating this shift by easing production constraints, thereby merging the creative landscapes of gaming, film, and TV.

Asad Qizilbash mentions that technological advancements in artificial intelligence (AI) and the improvements in the expressiveness of characters will enhance emotional depth in video games1. These advancements will allow characters to be more emotive and expressive, facilitating more evocative storytelling1. Additionally, Qizilbash highlights the use of AI in gaming, which has the potential for non-player characters (NPCs) to interact with players based on their actions, creating a more personalized and immersive gameplay experience.

Asad Qizilbash, head of PlayStation Productions, shares optimistic insights about the evolving relationship between video games and their adaptations into film and TV. He believes that the future is promising due to the growing influence of video games in creative storytelling. Qizilbash points out that many of today’s creative minds grew up playing video games, which influences their approach to storytelling in films and TV shows. This generational shift is leading to a deeper integration of video game narratives into mainstream media, suggesting that adaptations will become more frequent and more creatively ambitious3.
Moreover, Qizilbash highlights the technological synergy between gaming and film/TV production. He notes that gaming engines, such as Unreal, are being increasingly used in virtual productions4. This crossover not only eases logistical constraints but also enhances storytelling capabilities. By leveraging Sony’s technological assets, such as volumetric and virtual production capabilities, there is potential to repurpose video game assets for use in animation and live-action films. This integration signifies a blurring of lines between the two mediums, making the relationship between video games and their adaptations into film and TV more seamless and integrated.