Levi's CEO says the 'head-to-toe denim lifestyle' is seeing success
What new fashion trends did Michelle Gass mention besides top-to-bottom denim?
Michelle Gass mentioned other trends like baggier and looser items are on the rise. She said that much of this quarter's success came from the direct-to-consumer business and the women's category. Sales were especially strong in the U.S.
What led to the growth in popularity of "top-to-bottom" denim outfits?
The growth in popularity of "top-to-bottom" denim outfits can be attributed to several factors, including the versatility of denim, the rise of casual fashion trends, and the influence of celebrities and fashion influencers embracing the denim-on-denim look25. Additionally, denim brands like Levi Strauss have expanded their offerings to include denim skirts and dresses, which have experienced significant growth in recent quarters.
How significantly have denim skirts and dresses sales increased?
Denim skirts and dresses sales have seen significant growth, with triple-digit increases in the quarter, according to Levi Strauss CEO Michelle Gass. This growth is part of the rising popularity of "top-to-bottom" denim outfits, which Levi Strauss is focusing on to continue owning the denim category.