

Li Auto's shares plummeted in Hong Kong, reflecting an 18% decline to HK$82, after a disappointing earnings report and a revised downward vehicle delivery forecast. The company reported a significant drop in net income and delayed the launch of new all-electric models to the next year, attributing the need for more self-operated superchargers and larger store spaces.
The company's shift from extended-range electric vehicles (EREVs) to battery electric vehicles (BEVs) faces challenges, with Deutsche Bank highlighting the competitive EREV market and the complexities of the BEV sector. Li Auto's management now plans to adjust strategies, including potentially lowering BEV prices, to boost sales amidst growing competition and market pressures.

Li Auto reported financial results for the first quarter of 2024, posting a net income of RMB 591.1 million ($81.6 million). This represents a 36.7% decrease from the previous year and an 89.7% decrease from the preceding quarter. The company attributed the decrease in net income to multiple factors, including increased research and development expenses, increased selling, general, and administrative expenses, and a foreign exchange loss. Despite the rollout of a new model, product iterations, and pricing adjustments, Li Auto's first-quarter financial results remained solid, with revenue reaching RMB 25.6 billion, a 36.4% year-over-year increase. However, the company's vehicle deliveries fluctuated sequentially, and it remains to be seen how the market will respond to Li Auto's new products and pricing strategy.

Deutsche Bank has identified several structural challenges that Li Auto is facing in its transition from Extended Range Electric Vehicles (EREV) to Battery Electric Vehicles (BEV). First, the bank notes that Li Auto's success with EREVs does not easily translate to success in the BEV market, indicating that the strategies and technologies underpinning EREVs may not be as effective or applicable in the BEV sector3. Additionally, the competitive landscape in the BEV market is described as particularly tough, with established players like Nio making it difficult for new entrants to gain a foothold1.
Moreover, Deutsche Bank suggests that Li Auto may need to adjust its pricing strategy for BEVs to achieve higher sales volumes, implying that the current price points might be too high to attract sufficient customers1. This need for price adjustment points to underlying economic and market positioning challenges as Li Auto attempts to redefine its product offerings in the highly competitive BEV market1. Overall, these factors contribute to the structural challenges that are complicating Li Auto's shift from EREVs to BEVs.