Life Time fitness leans into pickleball with Lululemon partnership, new courts and more

Life Time fitness is capitalizing on the rapid growth of pickleball in the U.S. by expanding its facilities and offerings, including new partnerships with Lululemon for apparel and prominent athletes like Andre Agassi and Ben Johns for promotion and training. The company has invested heavily, adding over 700 courts nationwide and hosting major tournaments, aiming to make pickleball a significant part of its business strategy and community engagement.