LinkedIn launches gaming: 3 logic puzzles aimed at extending time spent on its networking platform

LinkedIn has officially launched three logic and trivia games—Queens, Crossclimb, and Pinpoint—to increase user engagement and interaction on its platform. These games, developed by LinkedIn News, are designed to be played once a day and aim to strengthen network ties among users.

The games are part of a broader strategy by LinkedIn to enhance its content and news operations, thereby boosting platform engagement and its advertising business. This move mirrors strategies used by newspapers like The New York Times to engage readers through puzzles and games, potentially increasing the time users spend on the platform and their interaction with other content.