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What exclusive features are provided to subscribers of the Premium Digital package?
The Premium Digital package of the Financial Times offers a range of exclusive features for subscribers. These features include:
- Merger & Acquisition coverage: In-depth reporting and analysis on major business deals and acquisitions.
- Premium-only newsletters: Access to over 15 newsletters featuring insights and analysis from leading experts1.
- The FT Digital Edition: A digitized version of the print newspaper, providing a traditional reading experience in a digital format.
- Lex: The Financial Times' flagship investment column, offering expert analysis and advice on investment opportunities.
- Increased gift articles: Subscribers can share 20 monthly gift articles with others, compared to 10 with the Standard Digital subscription.
In addition to these exclusive features, subscribers also get complete digital access to quality FT journalism, expert analysis from industry leaders, global news and analysis, expert opinion, special features, FT Videos & Podcasts, and the ability to follow topics & set alerts with myFT.
How does FT's Lex column serve its readers, and why is it highlighted as the flagship investment column?
The FT's Lex column serves its readers by providing concise analysis of significant financial stories and trends worldwide, helping them make better investment decisions. It covers a broad range of topics under the umbrella of investment, including stock picking, M&A, and project finance. The column is written by an award-winning team of financial commentators based in London, New York, San Francisco, and Hong Kong, who share views on the central issues they cover.
Lex is highlighted as the flagship investment column because of its long-standing reputation and influence among financial readers. It has been published daily in the Financial Times since 1945 and is available to premium subscribers online. The column is known for its brevity, financial literacy, clear opinions, and its ability to entertain while informing. It distills key data and market information from various sources into an easily read, concise format, helping subscribers make informed decisions.
The Lex column is part of the FT's premium content, and readers can sign up for the Lex newsletter to receive weekly updates and insights. With a readership of 1.3 million, nearly two-thirds of FT readers reportedly read Lex every day, making it an essential resource for those interested in the global capital market and financial news.
What are the specific advantages of subscribing to FT's curated newsletters, and how many can subscribers access?
Subscribing to the FT's curated newsletters offers several advantages for readers. These newsletters provide expert insights and analysis on a wide range of topics, including global news, business, finance, politics, and more. They are written by the FT's award-winning journalists, who offer trusted insights and challenging perspectives.
Subscribers can access over 30 email newsletters, which cover various subjects and sectors. Some of the most popular newsletters include:
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#techAsia: This newsletter offers deep and exclusive insight into the Asian technology sector, helping readers understand the trends, risks, and opportunities in this fast-growing region.
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Moral Money: This newsletter is focused on socially responsible business, sustainable finance, and environmental, social, and governance (ESG) trends. It helps readers understand how other organizations are recovering from the pandemic and learn how investors and clients are thinking about ESG issues.
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Due Diligence: This is the FT's daily newsletter briefing on corporate finance, mergers and acquisitions, and private equity. It provides insights and analysis, including breaking news on M&A deals, that are not available anywhere else.
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Unhedged: This newsletter is a must-read for those interested in global financial markets. It offers a daily guide to the most important stories in the markets, along with sharp insights and analysis.
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FirstFT: This is the FT's essential morning briefing, covering the top stories in global business, markets, and politics. It helps readers get up to speed quickly on the most important developments of the day.
In addition to these newsletters, subscribers can also access a range of other features, including:
- myFT: This tool allows users to follow specific regions, sectors, topics, and even people to get a personalized view of the news.
- FT Videos & Podcasts: These offer additional ways to stay informed and inspired, with exclusive interviews, handy explainers, and in-depth discussions featuring leading experts.
- Lex: The FT's flagship investment column, Lex offers agenda-setting analysis of emerging risks and opportunities.
Overall, subscribing to the FT's curated newsletters provides readers with a comprehensive view of the most important stories and trends in their areas of interest, helping them stay informed and make better decisions.