Long-predicted consumer pullback finally hits restaurants like Starbucks, KFC and McDonald's

The anticipated consumer spending cutback has finally impacted major fast-food chains like Starbucks, KFC, and McDonald's, which reported declines in same-store sales this quarter. Despite various reasons cited for the downturn, such as adverse weather, the broader issue appears to be a fierce competition for a dwindling pool of budget-conscious customers. While some chains like Wingstop and Chipotle have seen growth by appealing to specific customer segments, others are rethinking strategies to offer better value amid rising dining costs and flat industry traffic. McDonald's, for instance, is considering a nationwide value menu to attract price-sensitive patrons.