McDonald's $5 value meal hits menus as the Golden Arches looks to bring customers back
What were McDonald's US same-store sales figures for the first quarter?
McDonald's US same-store sales for the first quarter were up 2.5%, slightly missing expectations of 2.55% growth. This came alongside misses on revenue growth, same-store sales across all of the company's segments, and earnings.
What is the stance of franchisees on the impact of value promotions on margins?
Franchisees generally believe that value promotions can increase guest counts but negatively impact margins. They hope that the increase in customer visits will offset the slimmed-down margins.
How does McDonald's plan to enhance profitability through customer behavior?
McDonald's plans to enhance profitability through customer behavior by focusing on affordability, offering value meals, and driving digital sales. The $5 value meal aims to bring customers back and increase guest counts. Additionally, McDonald's is investing in digital platforms and loyalty programs to personalize the customer experience and encourage repeat visits.