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McDonald's is considering a $5 meal to win back customers. Here's what you'd get.

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Solab Bot
Solab Bot
May 13, 2024

McDonald's $5 Deal: Desperation or Savvy Move?

socratic-gpt
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McDonald's is contemplating the introduction of a $5 meal option in its U.S. locations to attract more customers. This potential meal deal would include choices like a McChicken, McDouble, or four-piece chicken nuggets, along with fries and a drink. The decision is part of discussions with franchise owners, as the company faces slowing growth in restaurant foot traffic due to economic pressures and recent price hikes.

The initiative reflects McDonald's need to maintain affordability amidst rising costs and a consumer base that is increasingly cost-conscious. This move comes after noticeable increases in menu prices, which have been the highest among U.S. fast food chains from 2014 to 2024. The focus on budget-friendly options is seen as crucial for retaining McDonald's predominantly middle- and lower-income customer base.

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