McDonald's looking to beef up with larger burgers

McDonald's is developing a larger burger to enhance its beef offerings, with CFO Ian Borden revealing plans for market tests later this year. This initiative aligns with addressing customer demands for bigger, high-quality burgers, complementing established products like the Double QPC and Big Tasty. McDonald’s has also been updating its burger quality through the "Best Burger" initiative, aiming for wider implementation by 2026.