McDonald's Q1 earnings miss sales expectations, as consumers tighten their wallets

McDonald's reported weaker-than-expected Q1 earnings, with revenue of $6.17 billion and adjusted EPS of $2.70, both slightly missing Wall Street's forecasts. Global same-store sales grew by only 1.9%, compared to the anticipated 2.33%. The company cited the impact of the war in the Middle East and increased menu prices as factors affecting sales. Despite challenges, McDonald's loyalty program generated significant digital sales, highlighting consumer interest in value and deals amidst a tightening economic environment.