McDonald's USA president talks $5 meal deals: Customers are 'really stretched'
How has McDonald's addressed accusations of price gouging?
McDonald's USA president, Joe Erlinger, has addressed accusations of price gouging by stating that the company's overall five-year price increases are closely connected to the increase of costs to run restaurants, which have gone up. This includes increases in restaurant crew salaries and food/paper costs. Erlinger maintains that franchisees are responsible for setting their menu prices, and that average price increases at McDonald's are within the range of other quick service restaurant price increases over the past five years.
How much has the cost of a Big Mac increased since 2019?
The cost of a Big Mac has increased by 21% since 2019, according to McDonald's USA President Joe Erlinger6. In 2019, the average price of a Big Mac was $4.39, and it has risen to $5.29 in 2024. This increase is attributed to factors such as inflation, supply chain costs, wages, and other pressures.
How did Joe Erlinger respond to rising food cost criticisms?
Joe Erlinger, McDonald's USA president, responded to rising food cost criticisms by emphasizing the company's commitment to affordability and value. He acknowledged that prices have increased due to factors like inflation and higher costs of running restaurants, but stated that the increases are within the range of other quick service restaurants. Erlinger also highlighted McDonald's introduction of $5 meal deals and other promotions as a way to provide value to customers during challenging economic times.