Media giants lean on sports as Hollywood strikes still loom over content slates

Media giants used their star-studded Upfront presentations to attract advertisers, showcasing a heavy reliance on sports amidst the aftermath of Hollywood strikes. The emphasis was on major sporting events like the NBA and the Summer Olympics, with Netflix announcing plans to host NFL games. Despite the return of some entertainment content, companies like Disney and Warner Bros. Discovery highlighted fewer series and movies, continuing the trend of leaning on sports to draw in audiences and advertising dollars.