Meet the 19-year-old getting paid to rate Instagram profiles

Evan Smith's TikTok page has over 200,000 followers. He has gained a significant following by offering Instagram advice and rating the aesthetics of users' Instagram accounts in his "instagram rating return" series.

Evan Smith has a partnership with Adobe Lightroom, through which the brand paid him to create three preset filters. Smith, a TikTok influencer with over 200,000 followers, is known for his "instagram rating return" series where he rates the aesthetic of a particular person's Instagram account and offers advice on how they can improve their design skills2.