Meta adds AI-powered features to WhatsApp Business app
What is Meta's broader vision for AI as described by Mark Zuckerberg during the announcement?
Meta's broader vision for AI, as described by Mark Zuckerberg during the announcement, is not just to build a single AI assistant, but also to enable lots of different AIs that can serve different purposes, including for businesses2. The company wants to help businesses quickly set up an agent that can talk to their customers, provide support, and facilitate commerce. This vision includes building AI-powered features for WhatsApp Business, such as helping with the creation of click-to-WhatsApp ads and generating responses to frequent customer messages. Additionally, Meta plans to integrate AI into its hardware efforts, with virtual worlds generated by AI and filled with AI characters that accompany real people.
How will WhatsApp Business users be able to use AI to enhance their advertising on Facebook and Instagram?
WhatsApp Business users will be able to leverage AI to create Facebook and Instagram ads that can start a WhatsApp chat with a business1. This allows businesses to easily connect with customers through the popular messaging platform and potentially increase engagement and conversions.
What specific AI-powered features did Meta announce for WhatsApp Business apps?
Meta announced several AI-powered features for WhatsApp Business apps. These features include:
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AI-powered customer support: This feature will automatically answer customer queries related to catalogs or frequently asked questions. It is currently being tested with select merchants in India and Singapore, with expansion to Brazil coming soon.
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Creation of click-to-WhatsApp ads: Businesses can leverage AI to create Facebook and Instagram ads that can start a WhatsApp chat with a business, facilitating better customer engagement and support6.
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AI-generated responses: The new AI tools will help businesses respond to the most popular questions they receive on WhatsApp, enabling them to quickly assist customers in finding the answers they seek.
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Integration of AI in ad creation: AI will be integrated to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart, or offering a discount for a purchase they’ve been waiting to make.
These AI-powered features aim to help businesses better assist their customers, improve engagement, and drive sales through more efficient and effective communication on the WhatsApp platform.