Meta changes its label from ‘Made with AI’ to ‘AI info’ to indicate use of AI in photos
Will the new label affect all Meta apps?
Yes, the new "AI Info" label will be applied across all of Meta's apps, including Instagram, Threads, and Facebook. This change comes after photographers raised concerns about the previous "Made with AI" label being applied to real photos that had used basic editing tools. The new label aims to provide more clarity and context about the use of AI in the creation or editing of content.
What does the new "AI Info" label indicate?
The new "AI Info" label indicates that an image may have been created or edited using AI-powered tools, but not necessarily entirely generated by AI. The label aims to provide more clarity on the level of AI involvement in the image editing process, addressing user confusion and feedback6. However, it still won't solve the issue of completely AI-generated photos going undetected or provide information on the extent of AI editing done on an image6.
How does Meta detect AI usage in photos?
Meta detects AI usage in photos by utilizing information from technical metadata standards such as C2PA and IPTC that include information about the use of AI tools1. The company employs industry-leading tools that can identify invisible markers at scale, specifically the "AI generated" information in the C2PA and IPTC technical standards, to label images from various sources like Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock.