Meta is tagging real photos as ‘Made with AI,’ say photographers
What specific label does Meta use for AI-generated photos?
Meta uses the label "Made with AI" for photos created or edited using AI tools on its social networks such as Facebook, Instagram, and Threads1.
On which apps is the "Made with AI" label visible?
The "Made with AI" label is visible on Meta's Facebook, Instagram, and Threads apps. It is applied to photos created or edited using AI tools, including both third-party tools and Meta's own AI tools2. The label is only visible on mobile apps and not on the web.
When did Meta start labeling AI-generated photos?
Meta began labeling AI-generated photos in February 2024 on its social networks, including Facebook, Instagram, and Threads1. The company aimed to provide transparency by adding "Made with AI" labels to images created using AI tools. However, the approach has faced criticism for incorrectly labeling non-AI generated photos and not providing clear distinctions between AI-created and AI-edited content.