Meta rolls out Meta Verified for WhatsApp Business users in Brazil, India, Indonesia and Colombia
How much does the subscription plan for Meta Verified on WhatsApp start from?
The subscription plan for Meta Verified on WhatsApp starts from $14 a month. This service provides businesses with a verified badge, impersonation protection, and access to additional features to help with discovery, customer support, and account security.
What are some of the capabilities included in WhatsApp Premium, and how does it differ from the Meta Verified program?
WhatsApp Premium is a subscription service designed for businesses that offers additional features to enhance customer engagement and improve efficiency. Some capabilities included in WhatsApp Premium are:
- Vanity URLs: Businesses can create custom links for their WhatsApp accounts, making it easier for customers to find and connect with them.
- Linked Devices: With WhatsApp Premium, businesses can connect up to 10 devices to their account, allowing multiple team members to engage with customers through a single business account.
- Cloud-based API: WhatsApp offers a new cloud-based API for businesses and developers to easily integrate WhatsApp business services into their systems.
On the other hand, the Meta Verified program is a verification and protection service for businesses and creators, which includes:
- Verification Badge: Subscribers get a verification badge on their WhatsApp Business account, confirming their authenticity.
- Impersonation Protection: Businesses get protection against impersonation after sharing their details with the company.
- Verified WhatsApp Channel: Subscribers get access to a verified WhatsApp channel for their marketing purposes.
While both services aim to enhance the business experience on WhatsApp, WhatsApp Premium focuses on providing additional tools to improve customer engagement and streamline business operations, while the Meta Verified program offers verification, protection, and a verified marketing channel for businesses5.
What additional features does the Meta Verified program include for businesses on WhatsApp?
The Meta Verified program for businesses on WhatsApp includes several additional features:
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Verified Badge: Subscribing businesses receive a verified badge, which helps build customer trust and confidence by showing that the account is validated and authentic34.
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Prioritized Business Support: Verified businesses get faster responses when they reach out to WhatsApp for support.
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Account Protection: Proactive impersonation monitoring helps protect verified business accounts from being impersonated.
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Multi-Device Access: The plan allows businesses to use their WhatsApp Business account from multiple devices.
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Custom Web Page: Verified businesses can create a custom web page with their business details, which they can share with customers or vendors6.
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Increased Daily Messaging Limits: Verified businesses can start more conversations for every WhatsApp number connected to their WhatsApp Business account6.
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Personalized Messaging Service: Businesses can send messages like coupon codes, information on new launches, or birthday wishes to customers.
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AI Tools: AI tools help businesses on WhatsApp better assist their customers and help them discover new products they may be interested in2.
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Calling Support: The program introduces the ability for users to call large businesses on WhatsApp through APIs, such as banks or airlines1. This feature works like calling a customer support number, but through the app.