Meta starts testing user-created AI chatbots on Instagram

Meta CEO Mark Zuckerberg announced the company will begin to surface AI characters made by creators through Meta AI studio on Instagram. The test will start in the U.S., and these chatbots will be clearly marked as AI to inform users. This feature will primarily show up in messaging for now and is part of an early test.

The AI characters created by Meta AI studio will primarily appear in messaging on Instagram. These chatbots will be clearly marked as AI to inform users, and the content they appear in will initially be focused on messaging interactions. This is an early test, and the first beta version of these AI characters, so improvements and expanded availability are expected in the future.