Meta Tests Holding Your Instagram Hostage With Unscrollable Ads
What specific type of ads is Meta testing on Instagram as reported by TechCrunch?
Meta is testing unskippable ads on Instagram, as first reported by TechCrunch. These ads force users to sit through a timed ad before they can scroll onward, making the platform more like the free version of YouTube, which requires users to view ads before and in the middle of watching videos.
What rationale did a Meta spokesperson provide for testing these new ad formats on Instagram?
A Meta spokesperson provided the rationale for testing the new ad formats on Instagram, stating that the company is always looking for ways to drive value for advertisers2. They mentioned that they are constantly testing different formats and learning from them. The spokesperson also added that they would provide updates if any of these tests result in formal product changes. This indicates that Meta is experimenting with various ad formats to improve advertising efficiency and effectiveness on its platforms, and the unskippable Instagram ads are part of this ongoing process.
How does Meta intend to evaluate user acceptance of the new unskippable ads on Instagram?
Meta is testing unskippable Instagram ads to evaluate user acceptance of this new feature. The company will likely analyze user engagement, feedback, and potential negative impacts, such as app abandonment or reduced scrolling time, to determine the overall user acceptance of unskippable ads. As a spokesperson mentioned, "As we test and learn, we will provide updates should this test result in any formal product changes." This indicates that Meta will be monitoring the test closely and adjusting its approach based on the results and user feedback.