During the 2024 Annual Stockholder Meeting, Elon Musk mentioned a hypothetical price point for an affordable Model Y, suggesting a cost of less than $20,000. He stated that if such a vehicle were available, it would sell like five million units, although he acknowledged that this wasn't feasible at the current time. Musk emphasized the importance of making Tesla vehicles more affordable in the future, as many people want a Tesla but simply cannot afford one at the current prices.
Elon Musk's rationale for making Tesla vehicles more affordable stems from his desire to make electric vehicles accessible to a broader audience. He believes that cost is a significant barrier for many people who want to own a Tesla but cannot afford one. At the 2024 Annual Stockholder Meeting, Musk said, "For most people, it's not a question of whether they want a Tesla. They simply do not have enough money to afford one. So we have to make it affordable, that's essential." By making Teslas more affordable, Musk hopes to accelerate the transition to sustainable energy and increase the adoption of electric vehicles worldwide.
At the 2024 Annual Stockholder Meeting, Elon Musk described the impact of creating a more affordable Tesla vehicle as a "game changer." He emphasized the importance of making Tesla vehicles more accessible to a wider audience, stating that for most people, it's not a question of whether they want a Tesla, but that they simply cannot afford one. Musk believes that making Tesla cars more affordable is essential for the company's growth and to accelerate the transition to sustainable energy2.