Netflix ad-supported tier has 40 million monthly users, nearly double previous count

Netflix's ad-supported subscription tier, launched in November 2022, now boasts 40 million monthly users globally, nearly doubling from 23 million reported in January. This growth comes as Netflix plans to develop its own advertising platform, moving away from its partnership with Microsoft. The surge in ad-tier users reflects a broader shift as traditional TV audiences decline and streaming becomes more dominant.