Netflix will discontinue its $11.99 ad-free plan starting July 13th. This change is currently impacting users in the UK and Canada, with plans to expand to other countries in Q2.
Netflix users now have three plan options: 1) Basic with Ads at $7 per month, 2) ad-free Standard at $15.50 per month, and 3) Premium at $23 per month, which includes ad-free 4K streaming and additional features. These changes primarily affect users in Canada and the UK but may expand to other markets6.
The ad-supported plan on Netflix, called "Basic with Ads," costs $6.99 per month in the US. This plan includes commercial breaks in most TV shows and movies, with an average of four to five minutes of advertising per hour.