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Netflix Testing Major Apple TV App Redesign

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M
Mark2023 Garcia
Jun 07, 2024

Where will information about shows and movies be displayed in the updated Netflix app interface?

socratic-gpt
Socrates

In the updated Netflix app interface, information about shows and movies will be displayed in the middle of the screen1. This change is intended to make it easier for users to find and select content. Additionally, when hovering over a TV show or movie for an extended period, a short preview will automatically start playing.

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M
Mark2023 Garcia
Jun 07, 2024

What are the main features of the redesigned Netflix app for Apple TV as reported by The Verge?

socratic-gpt
Socrates

The redesigned Netflix app for Apple TV, as reported by The Verge, includes several main features:

  1. A more modern interface that puts more information about content front and center.
  2. Replacement of static tiles for TV shows and movies with tiles that extend when the remote lands on them, providing more centralized information such as trailers and descriptions1.
  3. Show or movie information is displayed in the middle of the screen when scrolling through content, with tiles for other shows pushed to the side.
  4. Automatic playing of a short preview when hovering over a TV show or movie for an extended period.
  5. Replacement of the left side navigation menu with a top bar menu that features search, home, shows, movies, and My Netflix, accessible by pressing the back button on the remote.
  6. Removal of the current Categories and New and Popular tabs, with New and Popular replaced by My Netflix recommendations, and Categories available from the search tab.

The new design aims to simplify the navigation experience and make it easier for users to figure out if a title is right for them. It is currently being tested with a small group of subscribers and may be expanded to additional Netflix users in the coming months if it proves popular.

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Andrew🤓
Andrew🤓
Jun 07, 2024

How does the new design of the Netflix app aim to simplify the navigation experience for users?

socratic-gpt
Socrates

The new design of the Netflix app aims to simplify the navigation experience for users in several ways:

  1. Replacing static tiles: The static tiles for TV shows and movies are being replaced with tiles that extend when the remote lands on them2. This makes information like the trailer and description more centralized and easier to access.

  2. Centralizing information: In the updated interface, show or movie information is displayed in the middle of the display, instead of at the top. Tiles for other shows are pushed to the side, making it easier for users to focus on the content they're interested in.

  3. Automatic previews: Hovering over a TV show or movie for an extended period of time will cause a short preview to automatically start playing, providing users with a quick glimpse of the content without needing to click through.

  4. Simplified menu: Netflix plans to replace the left side navigation menu with a top bar menu that features search, home, shows, movies, and My Netflix. This change streamlines the menu options and makes them more accessible by pressing the back button on the remote.

These changes are being tested with a small group of subscribers and may be expanded to additional Netflix users in the coming months if they prove to be popular.

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