NFL apparel partner Nike is dealing with major financial issues
Since when has Nike been the NFL's exclusive apparel provider?
Nike has been the NFL's exclusive apparel provider since 2012, replacing Adidas-owned brand Reebok3. The partnership was extended for another eight years in 2024, ensuring Nike's logo will remain on NFL uniforms until 2028.
How much did Nike's shareholder value drop on Friday?
Nike's shareholder value dropped by $28 billion on Friday as the stock plummeted by nearly 20 percent in one day, following the company's announcement that it expects sales to decline in the coming fiscal year. This marked the worst day for Nike shares since it went public in December 1980.
What is the unique feature of Nike's NFL player uniforms?
Nike's NFL player uniforms feature a unique combination of lightweight performance technology, impact protection, and flexibility. The base layers of the uniforms have foam protection in hit zones like shoulders, hips, and tailbone, while players' thighs are protected by lightweight carbon-fiber plates5. The fabric offers a four-way stretch for a full range of motion, and the outer layer is made with Nike's Flywire technology for added support without extra weight.