NFL, RedBird joint venture EverPass lines up 'Sunday Ticket' streaming in bars, restaurants
Which company did EverPass Media acquire?
EverPass Media acquired UPshow, a marketing platform that allows live sports to be streamed at commercial establishments. This acquisition enables bars, restaurants, casinos, and other businesses to stream "Sunday Ticket" games, which were previously only available through a subscription to satellite TV provider DirecTV.
What does EverPass Media own the commercial rights to?
EverPass Media owns the commercial rights to "Sunday Ticket," a National Football League (NFL) package that provides all out-of-market NFL games. The company is a joint venture between the NFL and private equity firm RedBird Capital Partners, and recently acquired UPshow, a platform with the tech capabilities to allow commercial establishments to stream live sports.
What new investor joined EverPass Media recently?
EverPass Media recently brought on a new investor, TKO Group Holdings, which is the newly merged company combining Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). TKO is majority-owned by Endeavor Group Holdings. This investment is expected to support EverPass Media's growth as it continues to innovate around the out-of-home viewing experience.