Nike's self-lacing Adapt BB sneakers are losing their remote control mobile app
Why might consumers be upset about losing app functionality?
Consumers might be upset about losing app functionality because the app provided additional features and customization options for their Nike Adapt BB sneakers, such as adjusting tightness and LED lighting. Without the app, they can only use the physical buttons on the shoes for basic functions, and they won't be able to move the app to a new device or receive future updates, which may lead to limited functionality or complete removal from their device.
What technology inspired Nike's HyperAdapt 1.0?
The Nike HyperAdapt 1.0 was inspired by the self-lacing technology featured in the Nike MAG sneakers, which were famously worn by Marty McFly in the 1989 film 'Back to the Future Part II'. The HyperAdapt 1.0 uses an electro adaptive lacing system called E.A.R.L., allowing the sneaker to autonomously conform to the wearer's foot shape.
Why is Nike discontinuing new Adapt shoes?
Nike is discontinuing new Adapt shoes due to the challenges of designing smart apparel. The company has decided to stop creating new versions of Adapt shoes, which feature self-lacing technology. This decision comes as the Adapt BB mobile app, used to control the sneakers, will be removed from app stores soon.