Nintendo On Inappropriate Use Of Its IP And Games: "Action Must Be Taken"
What is Nintendo's management policy goal?
Nintendo's management policy goal is to "bring smiles through entertainment" by proposing unique games that anyone can intuitively enjoy, creating an environment where everyone can enjoy playing games, and ensuring consumers are not made to feel uncomfortable when coming into contact with Nintendo's IP.
How does Nintendo plan to protect its brand value?
Nintendo plans to protect its brand value by taking appropriate action against any behavior that undermines its policy to "bring smiles through entertainment." The company aims to create an environment where everyone can enjoy playing games and will make every effort to ensure consumers do not feel uncomfortable when encountering Nintendo's IP, not only in games but also anywhere else they come into contact with it.
What actions does Nintendo take against inappropriate IP use?
Nintendo takes appropriate action against inappropriate IP use, including legal measures and lawsuits. The company aims to protect its brand and ensure consumers do not feel uncomfortable when encountering Nintendo IP. This approach extends not only to their games but also to any context where their IP is used inappropriately.