Synthesia recently introduced new AI features, including the ability to produce AI avatars using webcams or a phone, "full body" avatars with hands and arms, and a screen recording tool that shows an AI avatar guiding users through what they're watching1. These updates aim to make Synthesia a more comprehensive video production suite for large companies.
Synthesia initially focused on selling its AI technology to Hollywood agencies and big-budget video production companies for AI dubbing. However, they realized the quality threshold was too high and shifted their focus to democratizing video creation for millions of people who couldn't afford traditional production methods. Now, they offer an all-encompassing video production suite for large firms, with AI-generated avatars and various productivity-focused tools.
Synthesia's "full body" avatars mark a significant step forward in AI realism, allowing for more meaningful interaction with user-generated environments4. These avatars can express a wider range of emotions and actions, closely resembling human-like behaviors. This development has the potential to revolutionize digital communication and knowledge sharing in various applications, such as workplace onboarding, training, and collaboration.