On 'Euphoria,' Kendrick Lamar is Drake's biggest hater — and proud of it

Kendrick Lamar has released a scathing six-minute track titled "Euphoria," targeting Drake in their ongoing rap feud. The song delves deep into personal attacks, questioning Drake's character and integrity, and marks a significant escalation in their decade-long rivalry. The track, which dropped unexpectedly via YouTube, reflects Lamar's intense personal disdain for Drake, highlighting a raw, emotional dimension that contrasts with the more manufactured aspects of modern rap battles.

The feud, which has seen various phases and contributions from other artists, reignited earlier this year with a series of diss tracks. Drake's response, "Push Ups," was initially thought to be AI-generated, adding to the confusion and discussions online. However, Lamar's "Euphoria" strips back the digital noise, delivering a straightforward, visceral lyrical confrontation that underscores the personal stakes involved. This release could either signal an end to their beef or the beginning of a more intense personal conflict.